Well, the bargain has gone, although it is still at a good price of £27.99.
Given the current exchange rate and 20% VAT (yes, I know it's high, but we do get FREE Health Care) that's a pre-tax retail price of $27.65.
I didn't need to tell them about their pricing, it just went up this morning.
Fortunately, I ordered another 10 at the old price on Sunday, £23.33, what a bargain.